Boxing will now become available to the biggest audience in the sport’s history.
On Thursday, Premier Boxing Champions (PBC) and Amazon Prime Video announced a landmark, multiyear rights agreement.
The deal, according to the announcement, is expected to “deliver viewers the boxing industry’s most significant events, providing fans with year-round access to the best matchups featuring the biggest stars in boxing.”
Currently the biggest outfit in boxing today, PBC features over 150 active fighters across various weight divisions, including top contenders and current world champions. Since its debut in 2015, PBC has presented the biggest mega-events in the sport of boxing, including 2023 blockbusters David Benavidez vs. Caleb Plant, Gervonta “Tank” Davis vs. Ryan Garcia, Errol Spence vs. Terence Crawford, and Canelo Alvarez vs. Jermell Charlo.
Now, it joins forces with global giant Amazon, which boasts over 200 million subscribers worldwide and 150 million in the United States. With the deal, boxing will now be presented on the biggest platform, Prime Video, the sport has ever been a part of.
Prime Video will distribute PBC’s industry-leading pay-per-view (PPV) events in the U.S, with the first event anticipated for March 2024. PBC PPV fights will be available for all viewers to purchase, regardless of Prime membership. Additionally, in the U.S. and select countries, Prime Video will exclusively stream a PBC Championship Boxing series of events, showcasing top matchups among boxing’s current and rising stars.
Details on specific cards, dates, and locations will be announced at a later date. In addition to the live PBC events, Prime Video will continue to grow its Original sports content offerings, with behind-the-scenes PBC docuseries, live weigh-ins, as well as on-demand access to previous events, highlights, archival footage, and more.
“We are thrilled to join with Premier Boxing Champions to bring the best boxers in the world to Prime Video, and to give more fans than ever the chance to experience these must-see events,” said Marie Donoghue, VP, U.S. sports content & partnerships, Amazon. “With live coverage of PBC action throughout the calendar year, Prime Video continues to bring viewers in the U.S. and around the world the best in sports.”
“Premier Boxing Champions is very proud to partner with Prime Video to showcase our world-class boxers and events. With Prime’s incredible reach and unprecedented marketing power, we’re very excited to reach new audiences for our sport as we continue to present the most exciting, competitive and biggest fights in Boxing,” said Bruce Binkow, CEO, Integrated Sports, exclusive agency for PBC.
