Wasserman has acquired boxing promoter Team Sauerland, in a deal which will see the creation of WASSERMAN BOXING – a new boxing focused marketing and promotions offering within Wasserman’s existing global sports company.
The agency says the acquisition is a ‘statement of intent’ within the Boxing industry, and will supplement its existing representation business, which at present comprises more than 2,000 clients across 42 different sports, the likes of Steven Gerrard, Russell Westbrook, Rickie Fowler, Megan Rapinoe, Marshawn Lynch, and Jamie Vardy.
“We are delighted to welcome Kalle, Nisse and their team to Wasserman,” said Casey Wasserman, Chairman and CEO, Wasserman.
“Their expertise and history within the sport is unrivalled and we are incredibly excited about the formation of Wasserman Boxing. We believe that together we can make a positive contribution to the boxing industry with plans to deliver world class promotions and shows to fans around the world”.
Kalle Sauerland said: “We believe Wasserman is the ideal company to not only develop what we’ve achieved at Sauerland but take it to the next level. My brother Nisse and I have been big admirers of what they do, quite simply, they’re the best. The thought of having the power of Wasserman and our Boxing expertise should excite the fighters, the TV companies and most importantly, the fans, in what is going to be an adventurous future for the sport. We are going to take this to a whole new level.”
Dean Baker, EVP and Managing Executive, Global Football and Boxing added: “When the opportunity presented itself to expand our Boxing business it seemed a very appealing prospect, I’m extremely proud of what we’ve achieved in Boxing at Wasserman within a relatively short period.
“I’ve personally known and worked with the Sauerland brothers for a number of years. Their hard work, commitment, combined with their experience in Boxing and ability to put on spectacular events is unparalleled. I look forward to adding what we can deliver at Wasserman to create another exciting chapter for Boxing, particularly in the UK”.
Team Sauerland, which was founded in 1978 by boxing promoter and Hall of Fame inductee Wilfried Sauerland, is led now by brothers Kalle & Nisse Sauerland. In five decades, Team Sauerland has promoted more than 50 world champions across multiple weight classes, breaking box office records in Europe, Asia, Africa, the US and Latin America.
Wasserman’s current Boxing division, meanwhile, already represents a number of leading boxers, including former super middleweight world champion George Groves and London 2012 medalist Anthony Ogogo.